Named one of 2016’s “best fashion exhibits”
Don't miss the last stop of this exhibit's groundbreaking national tour!

The idea of customization has always been at the heart of couture. The gown made to fit you, perfectly; the handbeading, hand-stitching and other time-consuming processes involved in the creation of couture garments that reinforce the notion of the piece as a work of art with a specific connection to the owner. The digital age has introduced a new approach to personalized fashion, and in some cases, a new iteration of couture. This exhibition will feature designers whose approach to personalization is sympathetic to the allure of haute couture, but whose methodology is rooted in coding.

Simply stated, to code is to convert a piece of information into another form. The designers whose work is included here each use coding to convert a consumer’s personal information into a custom garment.

This is an exciting time in the world of design, and developments like 3D Computer Printing and sensory reactors are making it possible to experiment with endless user interfaces. This exhibition will focus on fashion that remains loyal to the traditional tenets of couture while utilizing coding to further develop their concepts. It is divided into four themes centered on biological, synergistic, psychological and cultural coding.

Coded Couture presents garments, video, objects, drawings, photographs, and interactive elements by 10 national and international designers.



Observer 2016

Dezeen 2016

U.S. News and World Report 2016

The Oklahoman 2017

Dezeen 2017 (artist Ying Gao)


Coded_Couture is organized by the Department of Exhibitions, Pratt Institute, Brooklyn, New York, and is curated by Ginger Gregg Duggan and Judith Hoos Fox of c2 curatorsquared. The exhibition is sponsored in part by the Elizabeth Firestone Graham Foundation.
Image: Amy Congdon, Brooch from Biological Atelier SS 2082 ‘Extinct’ Collection, 2014; embroidery, acetate scales, silicone, glass crystals. Courtesy of the designer. Photo Credit: